AI-Based configurators: what are the differences between AR, VR, and traditional interfaces?

In a world where customer experience is central, AI-powered configurators offer innovative solutions for product customization. But how do you choose between a traditional configurator, a configurator using augmented reality (AR), or a configurator in virtual reality (VR)? Let's break down the differences, advantages, and use cases of each technology.

AI Configurators with traditional interfaces

Traditional configurators are the most common. Integrated directly into e-commerce websites or applications, they allow users to customize a product through an intuitive interface. This technology is recommanded for example for configuring furniture, clothing, or simple electronic products.

Main features of configurators with traditionnal interfaces

2D or 3D interface: Customers can select options such as colors, sizes, or materials through menus or simple visualizations.

Speed and accessibility: These configurators don’t require any special equipment (e.g., headsets or compatible smartphones).

AI-Powered: Artificial intelligence offers personalized suggestions based on user preferences or purchasing trends.

Advantages

Easy to integrate and use.
Ideal for a seamless customer experience with simple or semi-complex products.
Suitable for most websites.

Limitations of traditional interfaces

Less immersive compared to AR or VR.
Does not allow realistic visualization in the user’s actual environment.

AI configurators with Augmented Reality (AR)

Augmented reality overlays virtual elements onto the real environment via a device like a smartphone or tablet. When combined with AI, this technology enables even more immersive customization. Configurators with augmented reality are perfect for example for wall paints personnalizations or wearable accessories.

Main features of configurators with augmented reality

Realistic visualization: Users can see how a product fits into their space in real time.

Real-Time Interactions: AI can analyze the environment (size, light, style) to adapt suggestions.

Advantages

Strong immersion for the user.
Reduces product returns thanks to precise visualization.
Ideal for furniture or decor products.

Limitations of traditional interfaces

Requires compatible equipment (modern smartphones or tablets).
May require more complex technical development.

AI configurators with Virtual Reality (VR)

Virtual reality offers total immersion in a 100% virtual environment, accessible through a VR headset. By combining it with AI, this technology creates spectacular experiences. Configurators with this technology perfectly fits with configuring cars, real estate tours, or designing custom kitchens.

Main features of configurators with virtual reality

Complete Immersion: Users can explore a virtual showroom or product model as if physically present.

Advanced Personalization: AI adapts the experience based on preferences and past interactions.

Advantages

Creates unique and memorable experiences.
Ideal for complex or high-value products.
Enables showcasing entire product ranges without physical constraints.

Limitations of traditional interfaces

Expensive equipment (VR headsets).
Less accessible to the general public.
Requires significant technological investment.

Which Technology Should You Choose for Your Complex Product Configurators?

The choice between an AR configurator, a VR configurator, and a traditional configurator depends on 3 major factors.

First factor is the budget you would like to allow for your configurator. Traditional interfaces are the most cost-effective, while VR configurators may require significant investments.

Second factor is the product to customize with the configurator. AR is suitable for products that integrate into a real environment (furniture, decor), whereas VR is ideal for complex items like cars.

Third factor is the audience you target. When traditional interfaces are accessible to everyone, AR and VR target only users equipped with modern technology.

At SkalUP, we create complex product configurators using AR, VR, or traditional interfaces. Integrating AI optimizes each technology to create a unique customer experience. Our team helps you choose the right type of configurator to meet the needs of your teams and the usage habits of your customers.

Do you have a product configurator project for your company? Call our team of experts, book a call with SkalUP and let’s talk about it!

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